Want To Make More Money In Your Business?

We are really good at complicating everything in business. We make marketing insane with new campaigns, tactics, sources, and messages. All the turmoil in trying to get customers is NOT worth it. Sales should be a simple part of your business. And, simple marketing is always the best option. Ask these questions: Who is your best customer & how do you know? What does your marketing message say about your service? Why go to your location over a competitor? Yes, just three questions can change your entire marketing strategy. Can you find customers cheaply? Facebook, LinkedIn, Google, and the like …

Continue Reading

What Happens When You Add a Franchisee

Franchises are always measured by the number of locations and franchisees in the system, but is that the right measurement? Growth based on bringing in the right franchisees and having them on-board well with existing franchisees is paramount in developing a business model that more of the right people want to spend their hard-earned money and sign your franchise agreement. What does your on-boarding look like? Is it a smooth transition? Can a franchisee hit the ground running when they unlock the front door and turn the “Open” sign on? You want to have two teams to make your culture …

Continue Reading

What Kind of Animal Are You?

I was reading a great book on hunting techniques of predator species of animals and it occurred to me that there is a real correlation between the way animals get their next meal and the way businesses try to get customers. Nature has a great way of showing us how to do it right and to help us match our style to the technique that makes the best sense for getting customers into a store. By using predators as a means of examining the ways to get to an end result we are demonstrating a way of looking at your …

Continue Reading

Do You Speak Employ-ees?

We talk with employees every day. We need them to complete tasks for their job and they need to tell us about the job they do. Seems simple enough, but why is it that there are still employees that we cannot get through to and have one team all working in the same direction? Maybe it is because you are not speaking the same language. It is not the phrasing, but rather the lens they see your business through BEFORE you start talking that trips up a good conversation. Before you start a conversation with your employees, you need to …

Continue Reading